We created an interactive cultural experience, ‘Korero and Kai’, to engage our audience and allow them to connect with our people and culture.
Korero and Kai was based around two ends of a huge, custom-carved table. One end was sent to IMEX in Frankfurt; the other remained here in New Zealand. When both ends were pushed up against a high definition screen, the distance vanished and suddenly people in Frankfurt were sitting down, sharing kai with people here in New Zealand.
Korero and Kai influenced the entire way people interacted with our stand. It became the focus of the stand and an impressive sales aid to sell the unique benefits of our country
On top of overseeing design and production of the tables, we produced three presentation films, brochures, LinkedIn ads, signage, and teaser advertising.