Beehive is the premium bacon and ham brand in the country and consistently the market leader in the category. As such, they are constantly challenged to remind customers’ why the premium is worth it and that there is simply no substitute when it comes to Beehive’s outstanding products.
NZ families, and indeed all of us, don’t eat bacon and ham products all the time, but when we do, we want the experience to be perfect. Why take a chance?
With Beehive we create delicious social content all year round, including insanely delightful recipe videos that we film in-house. We also create a large national OOH campaign every year, owning the path to purchase with multiple formats to reinforce Beehive’s premium position, supported by our long-running TVC. All bringing to life ‘NZ’s most delicious’.
Beehive remains the number one in the category year after year.
