Tasti is one of those brands that everyone had in their cupboard, but they just couldn’t recall the name. This is despite the fact this it is one of the country’s oldest food brands, even predating Watties. Most of us have all munched on a Snack Log or their delicious dried fruit. Despite this rich heritage, Tasti were not about to shout it from the rooftops, they were far too humble. So how to get brand awareness for what should be an iconic brand?