Great brand strategy brings clarity, relevance, and inspiration to how a company presents itself. It involves crafting compelling customer propositions that resonate with both customers and your staff. This, alongside a great company culture, is the engine of success. A strong brand story must answer why the company stands out, and why customers should remain loyal. What sets us apart? What personality traits do customers consistently value and buy into? What's the most compelling reason for customers to choose us over competitors?
Most importantly, what is the simplest distillation of our brand into a core idea or promise that will resonate with consumers?