NZ On Air

NZ On Air plays a vital role in supporting publicly-funded content in New Zealand by providing financial support and strategic oversight to local television, radio, and digital media productions. The aim is to inspire, engage and entertain local audiences with New Zealand stories, voices, and perspectives on both domestic and international platforms. Our challenge is to ensure this diverse, high-quality, and locally-relevant content reaches a wide audience, fostering cultural identity and social cohesion.

Contagion work closely with NZ On Air, and a wide range of local producers, to create bespoke, audience-first campaigns that amplify the incredible breadth of New Zealand content. By collaborating from early strategy, through to media delivery, we help ensure stories reach the audiences they’re made for - whether it's tamariki, rangatahi, general audiences or niche cultural communities. Our approach is grounded in cultural understanding, platform relevance, and smart targeting, ensuring diverse Kiwi audiences not only see themselves reflected in the content but are excited to discover and share it.