In a very crowded market, we needed Latitude Homes to be able to stand out and successfully communicate the passion and care they put into every one of their builds. Although a national brand, they operate like a small hands-on team, getting to know their customers and form lasting relationships, delivering a level of care unique to them. The brand was in need of a revamp to reflect the love and care that is always going into the houses they make.
Building a home is one of the most personal and significant things people will ever do, a project where they invest their heart, soul, and life savings. With so much at stake, the relationship with a builder must go beyond the transactional. The right builder becomes a trusted guide, a confidant, and often part of the family. Customers aren’t just seeking expertise; they need a life partner for the journey, someone who understands the emotional weight, loves the craft, and is committed to bringing their vision to life with care and integrity.
Working with all the owners around the country, we started with the foundations – our logo and brand identity – to develop something that was modern, considered, premium and personal – all the things that make Latitude Homes special. We created a brand ad, advertising assets, brand guidelines, social posts, collateral, vehicles, even a new website, to bring the new brand look to life. From the language we use, and even having our clients and their friends appear in the ads, we created a true reflection of the passion and joy put into every house Latitude Homes builds for Kiwis around the country.
