Spend My Super

Launch Campaign







The Challenge

In NZ approximately 2% of the population are wealthy enough not to need their superannuation and 1% don’t draw it at all. Meanwhile, 1 in 4 kids in NZ live in poverty. The hope is that we can encourage the wealthy 2% to donate part or all of their superannuation, to help make a real difference in alleviating the distressing poverty many in NZ face.

The Insight

Let’s shock people with the cold, hard facts. By donating some or all of my superannuation to children in financial poverty, I can really make a difference to the future of NZ.

The Results

We created an eye-opening TVC to capture the attention of Kiwi retirees, to show how they can really help future generations.

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