Instant Finance

Brand Campaign

Instant Finance

Brand Campaign

THE CHALLENGE

We had started the journey incredibly well with the Makers of Possible ‘Hippo’ work, but we now wanted better brand recall and to use the name in a fun and relevant way to show we are here to help and engage with new and existing audiences.

THE INSIGHT

Whatever life throws at you, you should have the support needed to meet your wants, dreams and aspirations.

THE RESULTS

Through bringing to life the characters ‘I’ and ‘F’, we achieved significantly better brand recall and our most important metric, ‘trust’, also increased.

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