The Challenge
Create a global brand campaign to ‘premiumise’ Villa Maria, launching a new era for the brand and bringing to life the brand platform “Made for the Moment, Made from New Zealand.”
Create a global brand campaign to ‘premiumise’ Villa Maria, launching a new era for the brand and bringing to life the brand platform “Made for the Moment, Made from New Zealand.”
Wine by itself, is just wine. It is the people that make the moment. We raise a glass to these moments and show how Villa Maria is crucial to making the most them.
We created a beautiful multi-channel campaign with over 500 assets distributed around the world across video, OOH, digital, in-store and social. Some highlights were being featured in Times Square NYC and Heathrow Airport.
“We don’t create perfect moments, just the wine to go with them”
