Toitu

In an era defined by environmental and climate challenges, the role of business has never been more critical. The truth is simple: companies hold the key to meaningful change. Yet sustainability is still, too often, seen as a sideline issue…worthy, but not urgent. Toitū Envirocare is changing that.

For over two decades, Toitū has been New Zealand’s gold standard for credible climate and environmental action. Its clients don’t just talk sustainability, they live it. They’ve earned real climate credentials and delivered real business impact. Now, it’s time to scale that success. We need to get more businesses onboard.

In tough economic times, climate action is often seen as a “nice to have” - a moral gesture rather than a business imperative. But that mindset is outdated.

To truly shift the dial, we must reframe environmental sustainability as commercial sustainability. Because when businesses embed climate action into their core strategy, they don’t just do good - they do better.

Business leaders look to those who get ahead of the curve. So we created a bold visual statement: the logos of some of New Zealand’s most successful companies standing proudly behind a giant Toitū mark. The message is clear: Toitū is the sign of good currency. It’s not just a badge of honour, it’s a signal of rigorous standards, trusted products, and future-focused leadership.

The campaign lives where business decision-makers do, at prestige airport sites and across targeted digital platforms. Every placement is intentional, every message strategic.

Launched in late July 2025, the campaign is already sparking conversations. It’s a rallying cry for better business - business that’s not only profitable but principled. Because when companies choose Toitū, they’re choosing to lead.