NZ Breakers
Unbreakable
THE CHALLENGE
Everybody knows about the team and that they punch above their weight, but not enough people go to the games or realise it’s a full-on NBA atmosphere event with world-class play. We were challenged with creating work that would feel international and a being the energy of a ‘great Nike ad’.
THE INSIGHT
You really need to experience the live game with your friends and family to really feel its power.
THE RESULTS
Ticket sales after the campaign increased by 20%
