Everybody knows about the team and that they punch above their weight, but not enough people go to the games or realise it’s a full-on NBA atmosphere event with world-class play. We were challenged with creating work that would feel international and a being the energy of a ‘great Nike ad’.
You really need to experience the live game with your friends and family to really feel its power.
Ticket sales after the campaign increased by 20%
84-86 Franklin Road, Freemans Bay, Auckland