NOW Rewards Visa

Finance Now had successfully launched its wider “NOW Moments” platform, but needed its credit card offering to feel more relevant to a younger generation of New Zealanders. Research showed many consumers were wary of credit cards and unsure how interest-free finance actually worked. The challenge was to reposition the card as something more modern, flexible and rewarding, while creating a visual identity and campaign platform that could stand apart in a crowded financial category dominated by traditional banking brands.

People don’t want more financial products in their lives. They want more freedom, flexibility and control over the moments that matter to them. From upgrading a laptop, to booking a trip, to covering everyday spending, younger audiences were looking for smarter ways to manage money without feeling trapped by traditional credit. The opportunity was to shift the conversation away from banking language and toward the confidence that comes from being able to say yes to life’s moments - while still getting something back through either interest free terms or rewards.

Contagion developed NOW Rewards Visa from the ground up, including naming, card design, brand identity and launch campaign. Built around the platform “Own Your Moment”, the work positioned the card as a fresh, more expressive extension of the wider Finance Now brand. The campaign focused on a key product differentiator - combining interest-free finance with everyday rewards - and brought this to life through a bold, social-first creative system spanning video, digital, social and in store POS. Bright gradients, simplified messaging and highly visual executions helped modernise the category and connect with a younger, value-conscious audience.