With the number of Kiwis affected by a neurological condition climbing to 1 in 3 in their lifetime, the work and research the Neurological Foundation empowers has never been more important. The challenge was to communicate the significance of both incremental scientific progress and the profound impact of donations on advancing neurological research for the world and also how it could affect the donor too.
While it's easy for people to be excited about a new ground breaking discovery, it can be hard for people to get engage with the methododical day-to-day research of slowly inching to the new research milestone, which are just as important. As one of Neurological Foundation's funded researcher said best: "Everything we use, whether it’s a drug, treatment, or even a phone, came from research at some point."
Our campaigns focused on focusing and reframing day-to-day neurological research through the idea of Inchstones: how the Neurological Foundation funds the the small but meaningful steps of daily scientific research, which slowly build up over time, to lead us to the next vital milestone that will continue to help Turn the World Around.
After the launch of the Inchstones brand campaign we saw a signifcant uplift in awareness, engagement, and donations. The idea of inchstone research progress leading to milesone discovery was a metaphor readily understood and pick up by supporters and the public, and becomes a key way of explaining and engaging the public with Neurological Foundation's work and purpose.
