Finance Now

Finance Now is one of New Zealand’s most recognisable financial services providers. Their challenge was to get wider appeal for their products and services, through a refresh of the brand and a strong campaign idea. This is a very crowded market, and an advertising sector that has an expensive entry point as it is dominated by the Aussie banks. The key was to develop both the brand identity and an idea that would appeal to the widest audience, whilst retaining a tone that had a distinct lightness of touch and could be applied across their portfolio of products.

Life isn’t lived in the past or future. It’s lived in moments you remember, the moments that mattered most. These are Finance Now Moments - the moments when your heart says “yes” and your mind races with possibility. They’re not about money, they’re about what money enables: joy, connection, progress, the better version of yourself that’s just within reach, or solving a problem. At Finance Now, we understand that nobody borrows just for the sake of borrowing. You borrow to move forward. To unlock something meaningful. To say yes to life when it matters most.

We came up with an idea that combines the ‘Finance Now’ name and the idea of ‘Now Moments’, allowing us to show empathy to customers and gain their trust by illustrating we get them. The moment you see the car that feels like freedom. The moment you picture your family in a newly renovated kitchen. The moment you realise that the holiday you’ve been hanging out for could be accessible. Finance Now is here to help you seize those moments, whatever they look like for you, giving you the confidence to forge ahead.