EnergyOnline

Super Power Campaign

EnergyOnline

Super Power Campaign

THE CHALLENGE

Some power companies were still charging 20% more for power and we wanted their customers. How could we show that all power is the same, and paying more for it is just in your head?

THE INSIGHT

We can be led to believe even the most absurd things, but when this is pointed out we have an ‘aha’ moment. The power that comes out of the plug socket is all the same, but how could we illustrate this in an entertaining way?

THE RESULTS

This was a hugely popular piece of content that we ran across all digital channels and made the public, our client, and all of us here at Contagion smile.

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Contagion
09 551 3480
info@contagion.co.nz

84-86 Franklin Road, Freemans Bay, Auckland

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