EnergyOnline
Doorknockers
THE CHALLENGE
Nobody really cares about power and certainly not the power companies. So how do you stand out from the crowd and show people you’re on their side?
THE INSIGHT
Every time you have contact with a power company it’s bad news, you either get a bill or they knock on your door and disturb you trying to sell you on their company. If only a power company was on your side. From this the campaign ‘Door Knockers’ was born, to abolish door knockers.
THE RESULTS
Sales lifted 200% whenever the campaign was on and we saw the largest growth in Facebook fans the industry had ever seen. The work was extended across all digital channels and ran for two years, adding 34k customers. This was also the 5th most popular Youtube video in the world when it ran.
