Contagion
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Effective brand strategy

Brand, Culture, Ambition.

Contagion successfully helps organisations across New Zealand define their market position, identify growth opportunities and build stronger brands through evidence-based brand strategy – driving profit and growth.

We help businesses uncover what makes them different, develop compelling customer propositions and create clear brand positioning that resonates with customers and employees alike.

The result is a distinctive brand to help set our clients apart, a stronger market presence and a clear platform for sustainable growth.

How it's DOne

Brand Key

This is an exercise that Clients have found hugely successful, both in terms of clarifying their brand and bringing their staff together under a clear direction. The brand key is effective because it acts as a motivating compass towards a brand’s future vision. It is a framework to express an organisations purpose in a way everyone can understand and buy into. We have a proven process to come up with this for your brand.

Planning Wheel

A strategic process should be both engaging and logical. Our planning wheel model guides us through discovery, well-informed analysis, a robust strategic hypothesis, communication strategy, and production. All this is capped off with constant optimisation by our digital strategists to make sure every dollar is being worked hard, and your campaigns never stop improving.

Needs Hierarchies

We can learn and use a lot from the world of psychology. Maslow is a great example; we can use this to make sure our advertising & marketing propositions appeal to the brain’s highest functions and, therefore, have the strongest impact with our campaign messaging.

Archetypes

Does your brand make people feel like a hero, could it inspire them to be explorers or make them more creative? This tool is great at working out what character your brand is and how your marketing strategy can take advantage of a language that consumers really understand, great storytelling.

NeedScope Mapping

This is a great way of checking where your brand is positioned in consumers’ minds and also seeing the blue sky in which you could potentially make more profit.

We love building brands that stand the test of time.
If you’re interested in a brand review, let us know.