Instant Finance is a 50-year-old finance company that wanted to expand their reach and target audience. However finance is known for being a competitive market that has to engender trust in order for people to borrow. We needed a campaign that would speak to all demographics so they knew things they once thought may be impossible, are possible, and that they could always be helped.
People may feel that getting over even a small financial hurdle seems impossible and needs to be reminded that it isn’t, and that we are here to help.
Instant Finance are ‘Makers of Possible’. Since this campaign launched, Instant Finance have consistently seen record results in their whole 50-year history.