EnergyOnline
Steve
THE CHALLENGE
When the weather starts to get a bit colder and your power bills start to go up, it might be time to switch power companies. We were tasked with coming up with an interesting way to dramatise the offer of ‘three months free power’.
THE INSIGHT
If you didn’t have to think about your power bills how wonderful would winter be? Wouldn’t it be great to be super warm and feel like it was summer. Surely, this would be time to celebrate.
THE RESULTS
This promotion achieved a 50% increase in sign-ups over the previous year, massively delivering ROI.
