Contagion
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ENERGY ONLINE
BRAND/

ENERGY ONLINE
BRAND/

This campaign takes aim at all the other energy companies and the dirty tricks they use to get customers. It’s a strategy that supports Energy Online’s positioning as the only simple option in the market for great value energy, every day.

The series of films, social, banners and promotions follow the misadventures of an Englishman called Derrick, who’s just moved to New Zealand and can’t figure out why choosing a power company is so complicated. His neighbour, a laconic kiwi called Dave, can’t understand why he doesn’t just choose the only energy company that’s ‘Brilliantly Simple’.

THE
WORK/

THE
WORK/

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